TV Food Ads Lead to Weight Gain in Kids:
Study
By
Robert Preidt
HealthDay Reporter
(HealthDay
News) -- Television food ads prompted
a 134 percent increase in the amount of
food eaten by obese children, says a study
by British researchers.
The study of 60 children, ages 9 to 11,
also found that overweight children ate
101 percent more, and normal weight children
ate 84 percent more, after they were shown
a series of TV food and toy ads, followed
by a cartoon.
A
child's weight seemed to influence what
they ate. The children in the study were
provided with different kinds of foods,
and the obese children consistently chose
the highest fat item -- chocolate. Overweight
children preferred jelly sweets, as well
as chocolate.
"Our
research confirms food TV advertising
has a profound effect on all children's
eating habits -- doubling their consumption
rate. The study was also particularly
interesting in suggesting a strong connection
between weight and susceptibility to over-eating
when exposed to food adverts on television,"
Dr. Jason Halford, director of the Kissileff
Human Ingestive Behaviour Laboratory at
the University of Liverpool, said in a
prepared statement.
The
study was presented this week at the European
Congress on Obesity in Budapest.
The researchers plan further studies to
investigate whether increased responsiveness
to TV food ads or large amounts of TV
viewing can predict childhood obesity.
More
information
The U.S. National Institute of Diabetes
and Digestive and Kidney Diseases offers
advice about healthy
eating habits and physical activity for
children.